Wednesday, October 7, 2020

Black Panther poster analysis

 



From first glance you can see multiple genres present in this film, firstly action, this is represented by the characters holding weapons. Having weapons in the poster emphasises that this film will be action based, and will draw in an audience that enjoys action movies. Another genre being presented is the Afro-futurism genre. We can see this in the architecture of the buildings, and the traditional garments being worn by the characters.
The light behind the characters presents a sense of mystery and power, and the smoke gives us a sense of the unknown.
The fact that he is facing straight on to the camera and looking directly into it could symbolise honesty, therefore presenting him as a good character. The fact that the rest of the characters are not looking into the camera and he is separates him from the rest of them. 
He seems to be unafraid. While the rest of them are holding weapons, he appears to be unarmed. This could also link to the direction the characters are looking, as most of them are looking away, perhaps looking for enemies, whereas the main character seems to be very confident and unbothered that no danger can harm him. 
The whole poster presents people of colour as powerful, and the two men in suits are the only two people not of colour, they look a lot less powerful than the rest of them due to their outfits, facial expressions, positioning and the fact they are unarmed. This is challenging stereotypes as superheroes are not usually presented as black, so it will draw in a more multicultural audience. 
It both goes with as well as challenges gender stereotypes, as the main character is a male, but is does also present a lot of women in the poster, who look very powerful. Therefore is presenting both genders as powerful, however the male is the main character which is stereotypical. 
The pyramid of characters is positioned above the buildings and are larger than them, symbolising them maybe controlling the city, and being more powerful than it. These buildings, which are massive, are made to look small by these powerful characters. 
The setting looks very futuristic. Indicating that this film will be set in present time or in the future. It looks quite unrealistic so maybe in a different world? The structure they are surrounded by looks like a gate or door of some kind. The blue glowing weapons give us even more of a sense of futurism. It has symbols on either side of the buildings, emphasising the complexity of the architecture. The symbols add to the sense of mystery as we don’t know what they mean, or how they got there.
There are steps at the  very bottom of the poster and having everything above them in different levels shows us the order of importance. As the steps go further down it gets darker, creating suspense. 
There are two animals who look very futuristic and violent, again presenting action and violence. They look as though they are protecting the city or the characters. 
The marvel logo is placed above the title, which would draw in audience as marvel films are very successful and popular so people may want to go and see it purely because it is a marvel film. Underneath the title it says ‘Long Live The King’, this little bit of information gives us a little more knowledge about the movie and also creates mystery as we want to find out what happens. 

This film poster is an extreme long shot, which means all the action is in one frame, meaning that just from this we can gather a lot of information about the film. Straight we can see that the character at the top will be the protagonist, due to the size of his picture compared to the rest of the characters, it is a lot bigger which signifies more power and importance. His positioning also symbolises his power. He has been placed a lot higher up and is the highest point of everything in this frame. Being above everything else implies power and we can make a connotation that he is of more importance than the rest of the characters. 





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My final opening sequence

 This is my final opening sequence: