Large institution Research

Warner Bros. 

 Warner Bros. was founded in April 4, 1923, when it was originally named ‘Warner Brothers Classics of the Screen. It was founded by Harry, Albert, Sam and Jack L Warner. Warner Bros. produces films, television, music recordings, video games and publishing, however it is mainly known for its film studio division. 

They started acquiring movie theatres beginning in 1903, and then progressed into the production of films. They started making their own films around 1913, and they moved their production headquarters to Hollywood , California, in 1917. In 1923, they formed Warner Brothers Pictures, Inc. Therefore Warner brothers had been around for 97 years. 

Warner Bros. Pictures group includes, Warner Bros. Pictures, New Lane Cinema, the Warner Animation Group, Castle Rock Entertainment, and DC Films. 

It also has a production company for television, animation studios, comic book publisher, video game development and publishing arm, cable television channels and 50% interest in the CW television network. Warner Bros also operates many divisions that specialise in publishing, merchandising, music, theatre, and theme parks. Owning these things helps the company as they do not need to pay for as much advertisement themselves, as they can do it through these subsidiary companies. 

 Bugs Bunny, a character from the Looney Tunes series, is the company’s official mascot.

5 of the Warner Brothers biggest Box office successes are:

1. The Dark Knight (2008) 

2. The Dark Knight Rises (2012)

3. Harry potter and the Sorcerers stone (2001)

4. Twister (2001) 

5. Harry Potter and the Deathly Hallows Part II (2011)

These are the company's top 3 highest grossing films:

The Dark Knight - 

Budget: 180 million USD

Domestic Gross: 534 million USD

The Dark Knight Rises: 

Budget: 250 million USD

Domestic Gross: 448 million USD

Wonder Woman:

Budget: 300 million USD

Domestic Gross: 822 million USD

Warner Bros have 21 movies in pre production status. 

Some advantages of being a large institution are:

- They have a large economic status, therefore a lot of money to spend on films

- They get political clout - meaning they have enough money to get rules and laws to tilt in their favour

- They can employ many more people to specialise in roles

- There are set policies and procedures

- Branding